Whether your brand challenge is to develop a new product to change consumer behaviour for the better, or perhaps you want to innovate on existing ideas to outperform your past year's results, Kingfisher is the partner for you.
We bring energy, focus and momentum to any insight to innovation project. With extensive experience working with global brands across multiple markets and in multiple categories, Kingfisher brings drive, dynamism, forward thinking and agility to help you build on your foundations and reach your vision.
Whether you want to get to 'green lights' at quant or you want your brand to outperform the monolithic competitor, or you want to make waves in a new category, we know how important it is to base decisions for your brand on solid data informed by an holistic picture drawn from all sides. That's why we work with you to engage your stakeholders, your target audience and your wider cross-functional team and we do this via our unique process of ideation, co creation and concept optimisation. It's thorough, inclusive, exciting and it works.
Kingfisher facilitate ideation workshops, co-creation sessions with consumers and stakeholders, depth interviews, in home ethnos, focus groups, online communities, surveys and expert depths all in the name of getting to sharper ideas for our clients.
Once the winning ideas are reached, we don't stop there. We often work directly with a brand's preferred creatives, their R&D or medical marketing teams or at POS with local designers or architects, so that your winning ideas are consistently met and your vision is not diluted or lost as the brand evolves.
Most importantly, we ensure that the brand's vision for winning innovation is realised at all touch points for your target consumers.
" Really thoughtful work on the discussion guide for our animation testing. Thanks so much for your attention to detail and thinking about how it flows for the user "
Lead Design Researcher
Lloyds banking Group
"Thanks very much for your quantitative debrief yesterday. It was really quite thrilling to go through the results of the customer survey. There’s lots of really impactful analysis there that will be so helpful across the whole business. And very encouraging to hear lots of good news!"
Director of Audiences
The Marlowe Theatre
" Amazing moderation, you subtlety opened up the enquiry in a way that exposed new insights for us. Fantastic agile use of projective techniques too that got to the emotional drivers and tensions behind each participant’s idealised user experience of our mobile banking app. So, so helpful for our UX design and digital engineering team – these user perspectives will lend weight to our internal conversations on what to prioritise with hugely helpful rationale direct from our customers. Thank you!"
Insights & Strategy Lead
"Absolutely loved your Multimarket Quant Debrief - you clearly went the extra mile on the local and global analytics and really thought about how we wanted to use the insights. So impressive, so much new news - and a really riveting presentation. Fantastic, well done Kingfisher Team."
Brand Strategy Director
Leading Automotive Brand
"Your online co-creation workshop was just fantastic. Your team created such momentum and the Bold Insight Prompts were the perfect provocation to push our thinking forwards. Great job Kingfisher!"
Lead Creative Director
Global Ad Agency
"Thank you for the brilliant insights and immersion! The brand world and cultural insights for all 8 markets was so powerful and useful for our teams."
Chief Strategy Officer
"We were so impressed by the speed at which your designers brought to life our stakeholder's store environment ideas! So pleased we engaged you guys for this project."
Retail Research Agency
"It was great working with the Kingfisher Spanish team. All of you were professional, warm and friendly. We had a stakeholder debrief earlier and the teams are super happy and engaged with your insights and recommendations."
"So, so helpful – really insightful qualitative research, thank you! Your conclusions and recommendations are super clear and the learning is really formidable. There’s so much more insight here than we expected from a ‘one-pager report’! Your detailed analysis will really help us to sharpen our communication ideas and ensure we’re articulating our messages of positive change in the most motivating and impactful way for our audiences. Thank you so much!"
"Hugely helpful quant topline - met with real interest and enthusiasm internally by our senior Executive team. Huge thanks for the work you have produced for us so far. Looking forward to the next outputs from your research"
"Your semiotics work is always stimulating. It’s so interesting to see the cultural codes brought to life in a way that triggers creative ideation. I love the possibilities you’ve illuminated. Creating this brand will be a career defining privilege for all of us involved and your semiotics has been invaluable inspiration and will inform our thinking about brand positioning, value-projection, long-term differentiation and a campaign launch strategy with impact and relevance. Thank you.”
“We love working with you guys – always a safe pair of hands leading our research projects at Kingfisher and we always work so well with your Insight and Strat teams. Your moderators are total godsends by the way – highly collaborative, super quick to adapt to topics or deal with last minute schedule changes and all are so friendly and lovely to work with. Honestly I can’t fault any of them! Our last project with you guys for Adidas was simply amazing – the clients were so happy with the multi-market insights and simply loved the strategic recommendations from your behavioural science team – the journey mapping work was a real highlight and to finish ahead of schedule was the cherry on top. Love it all, will be working with you lot again in the future I have no doubts.”
"So, we did it! ‘Change your bank, Change the world’ is live’!! This is to say a very big THANK YOU for all of your hard work and support, and also to share a snap shot of just a few of the social media highlights now the campaign has gone viral…we’ve had a busy day getting assets out left, right and centre, but all good so far and just look at that endorsement from celebrities and public all over the country….
More to come soon…but we couldn’t have done it without you. Thank you."
"The Kingfisher Consultancy team are a pleasure to work with. They have a flair for client relations and their ability to build relationships ensured that the work we did together on Dementia care added value for all of our teams. They are also always on top of industry knowledge and this helps enable them to offer strategic advice to our stakeholders and wider team members. Highly recommended"
"Amazing focus group moderation – the best I’ve ever seen and I’ve seen hundreds of groups before! Really awesome. So pleased. Thanks so much Kingfisher – it’s so clear you really care about the work we’re doing. Thank you."
"Huge thanks to yourself and the team for the great work so far on this – it’s been really insightful. We love working with you guys - you always go the extra mile and it's hugely appreciated."
"Thanks again for such a great first day of research yesterday - the interviewing team did a fantastic job engaging our visitors and getting really rich feedback. Especially helpful to catch up with you all at the end of the day and see the immediate results coming through – thank you!"
Royal Botanic Gardens Kew & Wakehurst
"We love working with you lot because you just get it. Creative strategy takes thoughtfulness, diligence and big idea crafting ability - all things your team has in bucketloads. We appreciate your insights and strategic steer immensely."
"Such a helpful debrief - so much work went into the report and to thinking about what would be most useful to draw out from your discourse analysis findings for the purposes of being useful and impactful for our PR campaign. You guys clearly care about the topic of sustainability and have given us and our clients lots to work with. Thank you so much!"
UK PR Agency
Having worked on a strategically important and complex international communication project, I was impressed by both the skills and commitment to drive results of the work through the business. I have found a strong business partner able to apply research expertise and produce real business solutions that add significant value to our work.
Global Strategic Insights Consultant
With a really strong knowledge of digital media and research, together with an ability to quickly understand the business needs of our organisation, they provide exceptional value for money. Clear they do a lot of preparation outside of the contracted time to ensure they deliver comprehensive advice.
Head of Communications
Thank you so much for your fabulous work, all were impressed with the vision and process. I am positive you'll be back next year for our Innovator Week. I think we have done some great groundwork to inform our pipeline. So, so pleased.
Global Strategy and Insight Director
The workshop you ran was excellent. We've just had feedback on your strategic recommendations from Canada and they're really happy with them and agree completely! Good news.
Business Development Director EMEA
Your outputs were spot on. Clearly showed my team what they needed and were looking for - the unique ways in to talking about our offering in the context of a saturated category - for both US and India. Is competely clear to us now. Thank you!
Global Marketing Director
With a meticulous eye for detail combined with a rigorous strategic eye, outputs were actionable at a high-level all the way down to the detailed executions. Safe hands for our comms project in Europe and Asia helping to deliver the highest standards of strategic thinking for our local and global client.
We love working with you guys – always a safe pair of hands leading our research projects at Kingfisher and we always work so well with your Insight and Strat teams. Your moderators are total godsends by the way – highly collaborative, super quick to adapt to topics or deal with last minute schedule changes and all are so friendly and lovely to work with. Honestly I can’t fault any of them! Our last project with you guys for Adidas was simply amazing – the clients were so happy with the multi-market insights and simply loved the strategic recommendations from your behavioural science team – the journey mapping work was a real highlight and to finish ahead of schedule was the cherry on top. Love it all, will be working with you lot again in the future I have no doubts.
Global Head of Cultural Insights
Running these multi-country, multi-functional, large stakeholder workshops take energy and commitment to keep the pace high and keep people engaged. Kingfisher Consultancy did an excellent job to keep us on track and get to great outputs.
I am genuinely excited about the recommended directions as I see them as strong platforms we can springboard off. There is no way I would have predicted these growth strategies before the event which reinforces to me why we need to do these workshops! The fact we got good alignment across the country teams is even more exciting for me.
Predicting the future is a minefield and I think your Trends team did a fantastic job of keeping us inspired at a level that was relevant for all of our markets and our category.
Making sense of vast quantities of information is difficult and I think the way your data analytics team presented the insights for us all worked really well. Great job, highly recommended.
Director of Insight and Segmentation
Your planning was meticulous. You brought everyone in on the journey. You heard, you listened, and ensured we were all working towards an agreed definition of the task. Within the workshop session itself, you shared an excellent framework, and examples to boot. Semiotics that broadened the mind; never overbearing. And you have this ability to work fast, encouraging us all to trust in our instinct, the brand firmly in mind. A real art. What really impressed was your ability to listen to all viewpoints, some strong, others wayward, and keep us all going in the same direction. And at the end, we landed on three strong concepts that we all felt ownership of. That we all contributed to. That we all agreed would push the brand to where we need to take it. Bravo. You are a seasoned pro. Warm, articulate and talented. Adept at joining the dots, pushing us forward. You’d be my first port of call for anything similar. And I look forward to working closely with you in the months to come. Global Strategy Director
I would like to share our appreciation on the preparation and handling of the workshop. The content shared in the workshop was really rich and delivered very effectively. The facilitation was also very effective and the energy in the room kept increasing with each stimuli shared and enough time allowed for discussion. All participants thought that it was well-spent time on the brand vision. Thanks a lot for you and all your team who spent time on preparing the materials. A fantastic experience working with you.
Global Insights Director
We wanted to create clear strategic priorities to ignite growth for our many brands across Europe. We simply could not have done it without you. Despite an ever evolving brief you led this project brilliantly and your teams' smarts, optimism, energy and passion were enormously valuable throughout the process.
I’m definitely going to be thinking of you guys for future partnerships. Thank you!
European Group Chief Strategy Officer
I've had the pleasure of working with Kingfisher on several strategic projects. Kingfisher brings passion and energy to every aspect of their work and can brilliantly flex from big picture thinking to hands on delivery. As a thought partner I've always valued their honest approach, positive challenge and engaging style - I have seen first hand the positive impact of their work on my business and look forward to our next project together.
Head of Marketing