Headquarters in London
According to Harvard Business School professor Gerald Zaltman, 95 percent of our decision making takes place in the subconscious mind. So how do organisations reach the subconscious?
Consumer research shows us that what consumers actually believe or think (as measured by unconscious physical reactions) more often than not contradicts what they say when asked directly. That's why we believe it's critical to explore and evaluate the implicit and emotional drivers behind explicit behavioural response. Going beyond simply system 1 and system 2 thinking.
Probing the unconscious mind of the consumer has tremendous value and can unlock opportunies for brands to better engage, resonate and connect with their target audience.
At Kingfisher, we take a diligent and smart approach to getting under the skin of consumer behaviour. We tackle big and small challenges alike, informing ways in to behaviour change helping brands shift entrenched attitudes and enable new positive habits.
We ensure our approach to qualitative and quantitative research is enriched by using various techniques from clinical psychology, ethnography, anthropology, consumer psychology, semiotics, neuroscience and sociology.
We do this to get you to richer insights that not only tell truths about your audience but illuminate ways forward for your brand.
Kingfisher Consultancy provides clients with the highest quality moderators no matter the market, sector or brand challenge.
All of our moderators have advanced qualifications from the Market Research Society and sector specific expertise to meet your needs.
Our research guides are designed with your key objectives as well as respondents' deep engagement in mind. We are experts in reducing cognitive bias in qualitative research for truly reliable research results and powerful learning. Get in touch today to talk qual, whether your need is digital or face to face, we can help.
Get insightful survey results, fast.
Kingfisher's Quant team offer fast paced survey design, quick set up and online configuration and fast turnaround market testing at cost-effective prices. We ensure that survey design and output data is of the highest quality, producing reliable and useful results, no matter the market.
Our local market researchers and translators can also work closely with you and your team to ensure translations are correct and culturally in tune.
Guaranteed robust results, for confidential, prompt and informative answers.
Gain rich, actionable insights fast with Kingfisher's unique Mobile Ethnography research offering. This bespoke methodology allows you to remotely research human behaviours and experiences and 'see' through the eyes of your target customer, user, patient, or consumer. It's about getting real-time photo and video feedback via specially designed tasks tailored suit your insight needs - for example it could be home diary tasks suit your objectives, or perhaps a product or service proposition test is what you're looking for. Whatever your challenge, get in touch today for a free consultation on how you can leverage this great methodology to get the answers you need.
Conducted on any mobile device in any language with full support and in-house expertise.
Semiotics answers the big questions in research like WHY and HOW. Why do consumers perceive your brand, product, or cause the way they do? How can you change the way they perceive your offering?
We believe that organisations with cultural traction transcend the expected to inform, inhabit and shape their surrounding cultural context.
Commercial semiotics helps identify ways to harness signified meaning and shape the experiences that enrich people’s lives.
We conduct behaviour change studies that result in actionable ideas to help people do the right thing.
Using innovative research methods to understand people's everyday lives, we focus on the study and application of motivation. For example enabling people to conserve their home energy usage, or make healthier choices, live more sustainably, or for children to stay safe outdoors.
Our approach is always tailored to the core challenge, audience type , culture and economic, social and cognitive barriers to overcome. We identify the determinants of attitudes, misconceptions, habits and behaviours and produce behaviour-change initiatives and interventions that empower new ways of thinking and doing.
Whether it's to help you develop compelling ideas, identify motivating messaging, or sharpen your storytelling, we can help.
With extensive experience in marketing strategy and communication and creative testing, we deliver clear directions for brands and organisations looking to stand out in their marketing efforts.
We develop, guide and improve communications; be it on pack, at brand or product level, across multimedia channels, or at point of sale.
The journey to new product or service design needn't be precarious.
Kingfisher Consultancy is a trusted strategic partner to some of the world's biggest brands taking the risk out of insight to design work. Whether the process entails running online workshops, website or app evaluations for you, moderating multiple user tests or quantitative UX optimisation studies, setting up physical product testing or in home video ethnography, we're here to help.
We help our clients identify clear ways forward by delivering robust research-born insights alongside actionable strategic steer, to ensure best in class thinking and outputs at every step of the journey.
If you want to measure the quality of your organisation's service whilst empowering your staff, or you want to illuminate touch points on your customers' journey in store, online or via telephone, our specialist retail evaluation team at Kingfisher can help gather useful, rich, insightful and actionable information you need about your environments, products and services and that of your competitors. Outputs can include customer journey maps, seasonal tracking retail store performance statistics, tailored environment assessments, benchmarking, key insights and improvement recommendations and action planning coaching and tailored change management staff training. Our mystery shoppers, retail ethnographers and intercept survey moderators are all trained in-house to MRS Advanced Research standards and work closely with our in house CRM, retail strategy, and behavioural change consultants and customer service coaches. Uniquely, our retail evaluation approach is extremely cost effective, empowering and rewarding for all involved, targeted and tailored to your unique needs and metrics, and can be positively transformational for your organisation.
With acclaimed expertise in facilitating inspiring, immersive and dynamic workshops (both online and face to face) across the globe for some of the world's biggest brands and organisations, Kingfisher is here to help you and your teams succeed.
We have extensive experience in running tailored workshops for the purposes of consumer co-creative ideation, stakeholder concept and creative platform development, cultural trends exploration, target audience insight immersion, brand purpose development, new category development, campaign and claims optimisation, brand re-positioning, category disruption and insight to innovation new product design, to name a few! Get in touch today to tell us about your creative thinking needs. We're happy to help.
We love hearing from our clients and new customers and are always happy to help.
London, Greater London, England, United Kingdom
We look forward to hearing from you!