There's much to see here. So, take your time, look around, and learn all you can about us. We hope you enjoy this little dip into some of our recent work and if you have a question, feel free to drop us a line.
We welcome you!
Delivering Marketing Strategy expertise working with fundraising organisation Common and Kind and musicians from around the world to help produce a charity single with supporting campaign materials for the UNHCR
To make 5 of Coca Cola's water, iced tea and juice brands market leaders, we provided deep dive local semiotics and trends reports covering how to leverage dominant and emergent codes for renewed packaging, claims, and comms drawing on local consumer need-states and cultural trends.
The multi-country work was completed in 5 days.
Delivered Video Self Ethnography with front line workers around the globe and provided the WHO with local language translations to help them stop the spread of myths and misinformation during COVID-19
Conducted a huge piece of Discourse Analysis of UK-wide mainstream newspaper financial articles, to help provide insights for Triodos' PR and Marketing teams in their campaign ‘Change your Bank, Change the World’, which went viral.
Supporting Common and Kind's multi-channel communications, creative development and audience engagement strategy helping them achieve their distinctive purpose: to make a positive difference i the world through the enduring power of human unity.
Completed a review of UK-wide online news articles to determine how active travel and participants in active travel are portrayed in the media. Our analysis and report allowed Sustrans to better understand media representations of active travel so to inform brand and press strategy.
Cultural Insight and Trends Research across Europe to inform Category Growth for National Champion Brands
Video Ethnography, In Home Interviews and User Testing Focus Groups to inform new service and usability features for Family and Kids audiences
Sustainability Strategy development and Action Planning informed by consumer IDIs, Expert engagement, and R&D alternative materials workshopping
Semiotic analysis of how pollution is communicated across 4 markets (India, Poland, UK and China) to inform disruptive category creation and a pioneering positioning strategy for a new nasal care brand
Identifying gaming and entertainment needs and motivations across different audience types for multichannel, multi-market campaigning
Delivering innovative ways of getting under the skin of cricketing fans’ local and national identities
Empowering senior stakeholder teams to embrace Agelessness through powerful insights and immersion, we informed internal cultural change via actionable diversity and inclusivity strategy
Our behavioural science and insight teams were commissioned to facilitate focus groups in the UK and France for creative exploration and campaign optimization
Competitor Auditing, KPI Quant Tracking, Customer interviewing and in store ethnography, plus semiotic analysis to inform brand experience optimisation and distinctive differentiation